Westminster Council has chosen to rebrand their market sale arm as they bid to sell more private homes in redevelopments across the borough. It’s an interesting move, and could mean a better future for residents. We want to take a closer look here, then if you want some help with guaranteed rent in Westminster, we’re happy to talk to you about it.

Private sales

Westminster’s market sale arm will now be known as Westminster Living. Their first job will be to sell 994 homes available at different redevelopment sites. This includes properties at Ebury Bridge (781 homes in total, over 50% affordable, and 110 for private sale in Phase One), Carrick Yard (171 homes, 109 for private sale), and The Broadley (429 homes, at least 50% affordable). There will be more properties on various other sites in the future too.

The Council hopes that private sales will generate an incredible £1bn. They would then reinvest the funds on other projects. As a result, it would lead to even more council housing, affordable homes, amenities, and open space. The ultimate goal is to deliver 4,000 homes by 2035.

The approach

There are a number of notable things about Westminster Living. Interestingly, they will allow buyers, including investors, to see homes at the various projects across the borough. It will make it easier to browse and find the perfect properties. From an administrative point of view, it will allow cross selling and better promotion. Plus, the Council will be able to monitor interest in different developments and use it to decide what to do on new projects. Speak to us about guaranteed rent in Westminster.

It’s also notable that the Council’s approach on all new developments is to ensure there is a healthy mix of homes for private sale and council housing. Their goal is to create mix tenure neighbourhoods because they help to build strong communities.

Comments

Speaking about the launch of Westminster Living, a spokesperson clarified the Council’s goals. The main one is “creating an open channel” for anyone that wants to buy a home at one of the redevelopments. In addition, the revenue they earn from all private sales “helps with the viability of major housing infrastructure”.

The Council also specified a big benefit for buyers here. They said they will be able to see that they are “contributing to these new communities” with their purchases.

Does your strategy include guaranteed rent in Westminster?

As you can see, there is a lot of excitement ahead for new developments in Westminster. If you’re thinking of investing, Westminster Living could be a great place to look if you want to get a better idea of what new properties are, or will be, available.

We also suggest you have a look at what we do. We’re one of the leading providers of guaranteed rent in London. It’s really beneficial for investors. Notably, it prevents any problems with voids or unreliable tenants. When you are part of a scheme, especially with a local council, the monthly payments are stable and consistent. There shouldn’t ever be a reason not to get paid, even if properties are empty.

So, get in touch with us and explore guaranteed rent in Westminster or other parts of London. We can help you to arrange it to suit any strategy, including short or long terms.